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The strategy is likely to balance out the gradual decline in revenue caused by a decrease in hardware sales, thanks to the global chip shortage. The company is also developing titles like Nintendo Switch Sports and Splatoon 3 to push more of its 100-million strong audience into paying for online functionality.

The base tier of Nintendo Switch Online, which costs US $20 (AU $30), offers online multiplayer functionality as well as access to exclusive games like Tetris 99, and libraries of classic NES and SNES games.